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An insightful and deceptively simple guide-from a popular speaker and life coach.
In this empowering book, bestselling author and speaker Dr. Camilo Cruz helps readers identify the hidden excuses that hold them back-even the most entrenched ones-and open the door to greater success and fulfillment. Inspired by a brief parable in which a family of farmers learns to thrive without their beloved (yet costly and unproductive) cow, this upbeat book speaks to readers of every age and lifestyle, helping them take ownership of their choices and their lives.
- Sales Rank: #662972 in eBooks
- Published on: 2009-08-29
- Released on: 2009-09-01
- Format: Kindle eBook
About the Author
Dr. Camilo Cruz, is a bestselling author, business coach, and motivational speaker. His workshops draw large audiences, and his corporate clients include Goodyear, AT&T, 3M, and Motorola.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Send your sacred cows to slaughter.
By Monty Rainey
So many self-improvement books pander to our emotions. We read them and are charged with an emotional high that usually lasts for somewhere between an hour and a week, then it's gone. We may retain a few tid-bits that we can throw out there every now and then that are useful, but for the most part, the reading public goes unchanged. In ONCE UPON A COW, business coach and speaker Camilo Cruz gives you actionable steps to put into immediate motion to bring about the changes you so desperately want to make in your life.
I myself am a leader, coach and mentor. I work diligently to stay on top of life, stay motivated and elevate others, but I quickly identified areas of weakness in my own life, the excuses I've used to hide behind, and ways to take positive action.
We develop our excuses (cows) at an early age. We use them, nurture and protect them, and even refine them until they are no longer excuses but a part of our own little reality. We finally wake up one day and realize we've led a very mediocre existence. We don't understand why, or even how it happened. Dr. Cruz will show you how to fix it.
This is a brilliant book. It is very entertaining with a good mix of anecdotal examples to prove the author's points, and it is a very quick and easy read. I stumbled across this totally by accident and am really glad I did. I highly recommend this one. Now, if you'll excuse me, I'm going to my first ballroom dance class that I've been putting off for 3 years now. Life's too short to make excuses.
5 of 5 people found the following review helpful.
Call into action
By Suzanne Richards
This book is inspirational and provides a practical guide to overcome barriers to achieve personal dreams. The author makes us to realize that perhaps our own way of thinking and attitude towards life are the only reasons we don't succeed.
When would you think that killing an only cow that provides support to an entire family is a good thing! Well, when you read the book you come to the conclusion that perhaps the cow was the roadblock that kept the family "save", unchallenged, and in the mediocrity.
A good-inspirational book, and easy to put into practice!
2 of 2 people found the following review helpful.
Great book for eliminating excuses
By Carlos Cardona
This book was a great quick read! Once Upon a Cow reminded me of "Who moved my Cheese?" Simple, straight forward and a great lesson: We must not allow excuses to rule our life. It is incredible how easy it is to pick up all of these excuses and justifications. I was particularly inspired by the story of Roger Bannister.
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